If success in business was as simple as following the commandments laid down over the last few hundred years then why aren't all businesses created equal?

The simple truth is that the winners are bending the rules that the rest of us so diligently follow. Their willingness to go against the grain, take short cuts and challenge conventional wisdom is what makes them stand out, get noticed and grab the advantage.

And it's that unconventional, sometimes counterintuitive wisdom that this book offers. It doesn't have all the answers (who does?) and it will not make you an instant millionaire. It will sharpen your maverick mind and challenge you to think twice before you follow the received wisdom.

It will hone your instincts so that you can spot the opportunities the rest of the frenzied herd just galloped past, avoid the pitfalls others merrily plunge into and give you the courage to carve your own path to business success.

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.

Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.

You will learn how to:

- feel positive, energised and enthused

- be clear about the start-up process

- be able to tailor it to suit their individual needs

- know which parts to focus on for success

- where to go for further reading/support.

This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.